The Sales Blitz

Sun Cab has a sister-company in Baltimore. Today I had the pleasure of participating in the seasonal Sales Blitz in which the staff members visit big customers to deliver treats, seek feedback, update information, and generally show a positive presence.

Being a premier transportation provider in the city, our big customers include hotels, hospitals, businesses, and schools. An institution or entity is considered a customer if they themselves pay for the transportation trips or if they provide an area as a cab stand for their own employees or guests. We often provide an on-site "starter" that helps these employees or guests find and enter the cab.

Front-line personnel at these hotels, hospitals, businesses, and schools form a city-wide network of smiling faces -- security officers, doormen, bellhops, drivers. They feel the pulse and tone of the city at any one time. It is our priority to both please the front-line personnel (making their jobs easier) and their back-office managers. It is in turn our responsibility to feel and understand this same citywide pulse. It is our own front line people (drivers), driver managers, office and administrative staff that maintain this connection and high quality service.

It is very important to have these "corporate account" customers. It enables us to get feedback on our service. It gives our drivers a steady stream of work. And it gives us a means to control our drivers (meaning, the driver takes the customer from a hotel and we bill the hotel for the trip. The driver is forced to come to the taxi office to receive any payment. That's right, sometimes drivers do go rogue, for a variety of reasons, and don't show up at the taxi office to check-in).